ABOUT ME
How I work
My UX mindset is grounded in three core principles: human-centered thinking, iterative processes, and data-informed decision making.
With a human-centered approach, I don't lose track of who I am designing for. Solid research data is the foundation for a product that solves real issues. I believe a digital product is never fully finished and needs constant evaluation and redesign in an iterative process. To keep my process structured, I use the design thinking process to keep me on track and ensure great results for my product team.
While always advocating for the user's needs, I also work to consistently balance this with business goals and what is technically feasible.